As part of UNFI’s efforts to transition our customers online, I was responsible for assisting with the project management of iUNFI, our mobile B2B ordering application for customers like Whole Foods, Wegman’s, etc. When I left, in 2016, our revenues from online orders grew to 1 billion dollars.
When UNFI underwent a brand redesign, my team was tasked with implementing Marketing’s vision onto our digital and online assets, including unfi.com and its related companies (including Woodstock Farms, Tony’s Fine Foods). This included optimizing our B2B customer onboarding inquiry form, ensuring consistent UI/UX across websites and resolving technical (e.g. latency) issues in the QA and Sandbox environment.